Apple fiscal Q1 2018 earnings: iPhone sales, revenue, EPS

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  • Apple beat Wall Street expectations for both revenue
    and earnings per share when it announced December quarter
    earnings on Thursday.
  • However, Apple’s iPhone sales were down from the same
    period last year. 
  • Investors are happy. The stock rose over 3% in
    after-hours trading. 

iPhone sales were below analyst estimates during the
all-important holiday sales season and the company gave a
weaker-than-expected sales forecast for the current quarter.

Despite the worrisome results, which come as Apple has launched
its much-hyped
10th Anniversary iPhone X
, investors cheered the news on
Thursday — or at least breathed a sigh of relief.

Apple shares were up over 3% in after-hours trading on Thursday
after briefly dropping when the results first came out. 

After a difficult couple of weeks heading into Apple’s earnings,
marked by
a barrage of news reports pointing to weak iPhone demand
Thursday’s results appear to have soothed some nerves as
investors found reasons for optimism in Apple’s report.

How high can iPhone prices go?

Apple posted total revenue of $88.3 billion during its fiscal
first quarter, up roughly 13% year-on-year, and above Wall
Street’s target of $87.1 billion. 

The revenue upside came despite a shortfall in shipments of
Apple’s most important product. At this time last year Apple sold
78 million iPhones, but this year, it only sold 77.3 million
units. The year-ago quarter was one week longer, which accounts
for the decline. 

The shortfall in iPhone sales were made up by
a significantly higher average iPhone price
— $796, over $100
more than the average iPhone price last holiday season. That
sharp increase in average iPhone prices is likely due to the
iPhone X, Apple’s highest-end phone, with a starting price of

Most importantly, the results show that the high price of the
iPhone X did not drive customers away in search of cheaper

Apple also said it planned to reduce its net cash balance to
“approximately zero” after December’s major tax reform and the
company paying $38 billion in taxes to the US government,

CFO Luca Maestri told the Financial Times

That means that Apple could spend as much as $163 billion in the
short-term on acquisitions, dividends, and buybacks. Apple
declared a dividend of $.63 per share on Thursday. 

Here are the key numbers from Apple’s fiscal first quarter, which
ended December 31: 

Revenue: $88.3 billion, up 12.6% year-over-year,
versus expectations of $87.1 billion

Earnings per share (GAAP): $3.89, up 15.7% year
over year, versus expectations of $3.83

Gross margin: 38.4%, flat year-over-year,
versus expectations of 38.4%

iPhone sales: 77.3 million units, down 0.9%
year-over-year, versus expectations of 80.2 million

iPhone average selling price: $796, up 15%
year-over-year, versus expectations of $767. 

iPad sales: 13.1 million, down 3.7%

Mac sales: 5.1 million, flat year-over-year

Q2 guidance: Between $60 billion and $62
billion, versus expectations of $67.1 billion

Here are the key charts:

Apple Q1 2018



Apple iphone sales and yoy growth 4q17BI

Apple Mac sales 4q17BI

Apple ipad sales 4q17BI

Apple ASP all hardware 4q17BI

Apple iphone ASP 4q17BI

Notes from the call:

6:01: Thanks for tuning in, we’re done

6:00: Capital repatriation timeframe will be
answered in the March quarter, Maestri says. Tim Cook adds:
Apple’s not going into debt. 

5:59: Everywhere I look I feel really good about
how we’re doing in China, Tim Cook said. 

5:55: HomePod question. Tim Cook goes ahead and
basically reads the product page and lists its features. “Use
case, much like our phones, broad-based.” 

5:53: Switchers question for Tim Cook. “It’s so
early on this product cycle. iPhone X started in November, we do
not have data that would be meaningful to share. ”

5:50: Tim Cook admits that “the replacement
cycle is likely longer” in certain markets for iPhones. 

5:47: “We did not consider in any way
shape or form what it would do to upgrade rates” when Apple
introduced the $29 battery replacement, says Tim

5:42: Question about longer replacement
cycles for the iPhone. “Generally what we see with the iPhone is
that the reliability is fantastic,” Tim Cook
said. “iPhone reliability” seems to be a new Tim Cook
talking point, especially in the wake of the
CPU throttling controversy

5:40: Tim Cook won’t talk about future products,
but says the iPhone X sets Apple up for the “next decade.” 

5:36: iPhone sell-through growth will accelerate
in this upcoming quarter, with double-digit year-over-year
growth, Maestri said, trying to soft-pedal the low

5:31: Tim Cook says iPhone X satisfaction
is “off the charts.” One of his favorite phrases. In “urban
China,” all of the five top smartphones were iPhones, he

5:30: Now it’s onto the questions. First is
about bringing money home. “We’ll do it over time, because the
amount is very large,” Maestri said. 

5:27: Targeting “net cash neutral” over time,
and will provide an update to its plans to buy dividends and
buybacks next quarter, Maestri says. 

5:22: New program called “Apple at Work” to
encourage companies to support iPhones and help them buy Apple
stuff for their employees, Maestri says. 

5:21: Weekly iPhone sales were up 6%
year-over-year, Maestri says. 

5:20: Wearables were the 2nd largest contributor
to revenue growth after iPhone, Maestri says, and were up 70%

5:14: Now onto CFO Luca Maestri. “All time
quarterly records in nearly all markets we track,” he said. 

5:10: Sales of Apple Watch Series 3, the new
model, were “more than twice the volume” of Series 2 last

5:08: Apple Pay is now accepted in over half of
retail locations in the United States, says Tim Cook. Volume
tripled year-over-year. 

5:07: 240 million paid subscribers for services,
up 30 million in the last three months, according to Tim

5:05: iPhone X is Apple’s “top-selling iPhone”
every week since it’s launched. Apple is showing “how
business can be a force for good in the world,” Apple CEO Tim
Cook said. 

5:04: “Apple’s all-time biggest quarter ever,”
says Cook. Points out that Apple had one fewer week in the
December quarter this year than last year. 

5:04: Apple has 1.3 billion active devices and
“at an all-time high” for all products, says Tim Cook. Speaks to
the reliability of the product, he said. 

5:00: We’re get started. First is CEO Tim Cook
and next is CFO Luca Maestri. 

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